Website Analysis for Customer Satisfaction

Website analysis can be performed as part of an online writer's service.

Review of Webpages an Effective Part of Marketing Online

A well designed website is often the first point of contact a company makes with customers. Careful website review is part of marketing strategy.

Customers make decisions every day regarding whether they will do business- or not do business with a company - based on the effectiveness of a company's website marketing. This simple information gives the company's leaders the chance to improve the first impression they make with potential customers. Website analysis should be thought of as a marketing tool- or a part of market research- that can help increase customer satisfaction.

Website analysis is a simple but time consuming process. Small websites can be analyzed and reviewed in less time than larger websites with many pages that will be more time consuming. It is helpful to start with a spreadsheet program that allows for ease in adding data regarding each link and each webpage.

A notebook or tablet will work if preferred but be aware that it is harder to navigate if the website is large and intensely detailed. Whichever method of recording is selected- any errors found should be carefully recorded with details, recommendations, and exact location on the website. The person assigned the task of repairing website problems will need to know exactly where to find the problem so it can be repaired.


Review Spelling and Grammar as Part of Customer Service
Customers will notice if a website is covered with spelling and grammatical errors. Most customers prefer to deal with organizations that care enough to make sure their website is impeccable. A website covered with errors tells customers that a company does not care or know enough to do proper website analysis. Reading the text aloud and slowly can help the web reviewer catch mistakes. Reading aloud increases the likelihood that grammatical errors will be caught by the reviewer before the customer sees them. Reading silently lets mistakes slip past.

Website Marketing Requires Website Review of Working Links

The website reviewer needs to check every link on the website to make sure it works. Taking the time to review links increases customer satisfaction- because customers are often frustrated by dead links and broken links. If a visitor to the website bothers to click on a link it is because they found the topic interesting to spend their time looking and they want to know more.

Dead and broken links take precious time away from potential customers. Pages that do not load correctly waste the website visitor's time. Any non-functioning links and improperly loading pages should be carefully recorded. It is recommended that problems related to poor website function be the first thing fixed because it is one of the main things that will repel Internet customers.

Search Engine Optimization for Marketing Online

Website analysis should take advantage of all of the website marketing tools that are available. SEO, search engine optimization, is an important tool for any website that wants to get a lot of page views from viable customers. It may sound basic, but if customers do not come to the website their money will not come to the website either.

Good SEO makes a website "search engine friendly." Proper search engine optimization also makes it easier for search engines to index the web pages. Text that is rich with keywords and key phrases will help the website get a higher search engine ranking. Most people will not go through more than one or two pages of search results so being listed in the top few slots by a search engine is an important part of marketing online.

Copyright Laure Justice. Contact the author to obtain permission for republication. Originally published on Suite101.com.