4 Steps to Using Links Wisely in Persuasive Online Writing

Author: James Edward Bond

Since I have begun using more links in my online writing, I find myself facing a dilemma. Since, I want to earn my reader's respect and show them respect by at least acknowledging the existence of views contrary to my own. I find myself wanting to provide easy access to a lot of information but at the same time not wanting to drive traffic to issues, opinions, or beliefs that run contrary to my views.

I hadn't given this much thought until I was conducting research with my wife this weekend. We were checking political websites and noticed how the links in articles of several blogs only linked to information that supported the views of the author. What got to me is that these where issues that were reported on in both very partisan and non-partisan ways.

Whether I agreed with the point of view or not, on websites that only had a circle of rhetoric I felt the author was insulting my intelligence and presenting a closed minded view of the issue at hand. My point is that there are ways of linking to neutral sources and then compelling an individual to see things your way, using argument and analysis of information. Doing this effectively presents your work as being well thought out and researched. It will also help your work speak to persons who are on the fence on the particular issue being discussed.

Here are 4 steps to make you persuasive online writing more effective.

1. Limit your links: What I have found, to work best with the types of articles I write (generally between 300-800 words) is to have no more than 3 links in the body of the article. To many links distract from your message and interrupt the flow as you are making your case.
2. Show opposition first: I always include neutral or opposition views first. This gives plenty of time to help the reader see things your way. It also helps send the subconscious message that …The initial point of makes sense in the beginning. But, after thoughtful analysis they discover that your way of thinking is more correct.
3. Give your view universal appeal: After providing your argument, belief, or feeling you want to link to information that expands on and supports your point of view… from varying perspectives. Take a look at who shares your view and choose two sources that make your view as universal as possible. For instance if you find support for you argument coming from a senior lobby, college students, labor unions, and local PTA, college professors, and local business. Mention them all and link to two groups that are as different as possible.
4. Appearance Counts: While websites certainly don't have to be flashy and sometimes (due to loading times) flashy ones are less desirable. Ensure the links you chose present your case in a way that can be heard by your audience. As you build an audience for your work it is important to keep them in mind when writing or linking information.

Article Source: http://www.articlesbase.com/non-fiction-articles/4-steps-to-using-links-wisely-in-persuasive-online-writing-2860406.html

About the Author

James Bond lives in Southern California with his wife Janka and cat Wyatt. He works with a community college district as a coordinator of student activities. JamesandJanka also provide advice to couples on communication techniques and activities to increase intimacy in relationships.