Using Press Releases Vs. Using Articles To Generate Backlinks

Author: Magnus

Many online businesses pay monthly or even annually to have service firms create a bunch of SEO articles and submit them to article directories on monthly basis or according to a scheduled arrangement. These articles are very effective in getting backlinks and establishing good online presence. Many do it just for backlinks and pagerank improvement. Whatever the reason behind it might be, it has proved effective and many SEO experts advocate on its importance.

However, while article marketing is a great promotional tool, many article marketing sites do not accept specific business discussions in articles and this is a limitation to what they can do for your business. This limitation is overcome with the use of press releases. If you are able to get a couple of press releases written and distributed within a month, you will have more opportunities to express your companies product and service details which many article sites do not accept. Despite this, using press releases will also help you create backlinks along with your industry's news and stories.

If you are in the technology industry, turning out a couple of technology press releases every month will go along way in helping your online business exposure and achievements. You can still use this article service firms to help you get press releases. PRs are just as same length as articles and they pretty much cost the same amount. Armed with optimization techniques, there is no doubt that these writing service firms can effectively optimize a press release to be features in press release websites. Once your PR is optimized and made ready for publication, getting the press release sites to publish them will then be the only thing you may have to worry about.

Press releases, unlike articles, can accommodate as high as four hyper links which you will use to send readers to separate WebPages of your choice. But you are not expected to abuse this opportunity. Your links must be well inserted and your content must be such that it encourages readers to click on the links.

However, developing a press release is not the same as developing articles for article marketing. These are two different things that you must clearly understand. The tone, language and purpose of technology press releases are very different from an ordinary article written to convey a message. While an article may result to just another informative web page, a press release presents facts while at the same time promoting the an online business, its services or products and providing just enough information to win the interest of the visitors. It also holds some article marketing tactics, holding back few things to get the reader to click-through to find out more.

Any press release must be presenting a point. While you can write an article from the general terms of a subject, a press release must be presenting something which is directly or directly geared towards the promotion of the business. It must be newsworthy yet avoiding certain words or statements that will make it a pure advert. Submit your technology press releases now.
Article Source: http://www.articlesbase.com/ezines-and-newsletters-articles/using-press-releases-vs-using-articles-to-generate-backlinks-4670060.html

About the Author